Super Bowl was all about dads in 2015. Amy Purdy, a Toyota athlete, starred in a commercial with Muhammad Ali's powerful "How Great I Am" speech. Initially a misdirect for the true ad airing in the Big Game, this commercial won the heart of the Toyota clients. And, they ended up running two ads! Supporting on both commercials and producing behind-the-scenes and teasers, these spots were emotive and moving. Grab a tissue.
"How Great I Am" Super Bowl TV
"My Bold Dad" Super Bowl TV
Amy Purdy Micro Documentary
Teaser #1
Teaser #2