Toyota 4Runner Interest Layer Advertising

Over the past year, Saatchi & Toyota have continued down the rabbit hole of interest layer advertising. This 4Runner "Keep It Wild 2.0" campaign served up custom video ads based on consumers' interests. You like skiing and fly fishing? Here's a video for you. How about snowboarding and surfing? Got one for that too!

Check out the case study video below to better understand how we did. Overall, there were over 1,000 potential video variations for Facebook & nearly 700% increase on CTRs YOY. 5 Influencers. GIFs for Twitter. Photo & video posts for Instagram. Content for 6 unique cinemagraphs, plus photography for a new Instagram "carousel" ad unit.

4Runner Case Study Video, which explains Toyota & SaatchiLA's first foray into interest layer advertising.