Working mom, swing dancer, world traveler, food and pet lover.
Nearly 20 years in advertising/marketing.
1 year in book publishing.
5+ years in Account Management.
Producing since 2009.
Currently, I’m at Vans, as the Senior Producer for the brand campaign — often out of the office, traveling the globe capturing brand content or in LA editing everything together (when not quarantined).
Previously, I was a Content Producer at Saatchi & Saatchi Los Angeles, overseeing broadcast & video projects, ranging from Super Bowl & Sunday Night Football to strategic social initiatives like InstaMeets and Facebook interest layer advertising.
I'm creative. An out-of-the-box thinker, a partner and problem-solver with my creative team. Let's make 17 internet pre-roll videos for $1.3MM on location with cars and SAG talent. Editorial and licensing for 65 stock videos/photos for $15k — thanks for your help, Getty! Director who can skateboard, but doesn’t do traditional skate videos. I'm great at collaborating to find great directors, great music, and great editors to make great work.
As clients are constantly looking to produce work ever-more-cost-effectively, I deliver on extremely ambitious budgets on a regular basis. I have experience working with both Union, celebrity and non-union talent; cost consultants and incentive state bidding, as well as budgets ranging from $20k to $3.5MM.
Video production is my passion, but I'm savvy at overseeing all types of projects. With the ever-changing media landscape, I love new challenges.
I’m also a champion for women’s equality, co-chairing Vans x WOVEN (Women of VF Empowerment Network) — Vans’ women’s advocacy employee resource group. I’m passionate about creating better representation for those underrepresented in creative fields and the film industry, both in front and behind the camera. And, I hope to foster an environment of change, safety and equity.
Vans, Toyota, Lexus, Pampers, Logitech, Toshiba Copiers, KFC, Wienerschnitzel, Hilton Garden Inn (HGI), Dole, California Avocados, Oberto, Thermador, Yogurtland, Argent Mortgage, CHOC Children's Hospital, St. Joseph's Medical Group, Taller San Jose (pro bono)
Fashion, Apparel, Shoes, Action Sports, Automotive, Tech, QSR, Packaged Goods/Food, Financial, Healthcare, Appliances, PSA/Pro Bono