This year's August Sales Event was unlike any previous sales event campaign. The client and dealers wanted to focus on stories and real human moments. Partnering with director Brian Aldrich (Furlined), we dialed back the "sales" to relate to customers--and hopefully increase sales! We shot 8 TV spots and 2 social assets over the course of 10 shoot days with 14 locations and 30 OCPs, including a dog stunt at the Kern River, 2 haulers at Toyota of Pasadena, and a bee wrangler with 22,000 bees on set!