Featuring two musicians, this installment of the Brand Campaign celebrates the journey to creative expression and the pursuit of artists making their own way forward in hip hop. The genre has become a distinct language of choice for young voices who continue to work to forge their own path by any means necessary.
Born in Hubei, China and raised in Massachusetts, Bohan Phoenix was introduced to hip hop when his mother used popular movies and television as a tool to teach him English. One movie in particular sparked a love for music and culture that would go on to define his life moving forward. This introduction to hip hop led Bohan down a path of discovery and personal exploration that brought him to create his own music. By embracing his upbringing and dual cultural identity, he began to make music that blended two languages and cultures together to create something uniquely personal, pushing hip hop in new places.
Shot by Tom Gould/Collider Studios, edited by Scott Butzer at Cabin with the help of Dimitri Zola at MPC, Joel Waters at Lime, and finishing with Shape + Light.