The campaign to launch the all-new Toyota C-HR was inspired by new takes on classic fairy tales. We partnered with the likes of Noam Murro at Biscuit, Adam Pertofsky and Biff Butler at Rock Paper Scissors and The Mill to update Cinderella, Gingerbread Man and Trojan Horse stories. A 3D Trojan horse, quirky animation, an up-and-coming music duo, ballerinas chasing a Gingerbread Man, licensing/re-imagining a Disney song, lots of long night shoots... it all happened for this campaign.
Cinderella
Gingerbread Man
Trojan Horse