This year, Toyota tried something new to celebrate the holidays—both in content and format. They aired a 100-second commercial, which was a first for broadcast. Directed by award-winning director and cinematographer Lance Acord (Park Pictures), the ad evokes all the feel-goods of the holidays and casts a real family, evoking authentic emotions and tears. We received some great press, including a throw from Carson Daily after NBC's The Voice, a mention by Kathie Lee and Hoda, as well as a great writeup by AdWeek.