We partnered with Vincent Haycock and Park Pictures to capture content for 13 unique spots meant to air across various Toyota's various sports properties & sponsorships -- creating a new, unified front across Toyota's sports advertising: 4 x :45s for Sunday Night Football Halftime; 4 x :30 cutdowns for other football & generic sports buys; 2 x :30 spots for basketball; 2 x :30 spots NASCAR buys; and 1 x :30 spot that Toyota Dealers could customize for their markets and their sports sponsorships.
We shot 23 different vignettes for our “Let’s Go” spot, which was cut into 4 unique :45 versions for football, basketball, NASCAR & dealers; in addition to “Immaculate Reception,” which had versions for football, basketball & NASCAR, plus “First Games” and “Dream Teams”.
We captured content over 7 x 12-to-18 hour shoot days in Los Angeles, CA and Santiago, Chile with an adversely ambitious budget, as well as extremely tight production & post schedules. In essence, we delivered a majority of the deliverables in just under 2 months--from award to on air.
We had a large cast – over 65 principal & secondary principals, plus an additional 200 extras across shoot days. Overall, the project was paired with several challenges, but we delivered great creative regardless.