We partnered with Vincent Haycock and Park Pictures to capture content for 13 unique spots meant to air across various Toyota's various sports properties & sponsorships -- creating a new, unified front across Toyota's sports advertising: 4 x :45s for Sunday Night Football Halftime; 4 x :30 cutdowns for other football & generic sports buys; 2 x :30 spots for basketball; 2 x :30 spots NASCAR buys; and 1 x :30 spot that Toyota Dealers could customize for their markets and their sports sponsorships.
Toyota "Let's Go (Anthem)"
We shot 23 different vignettes for our “Let’s Go” spot, which was cut into 4 unique :45 versions for football, basketball, NASCAR & dealers; in addition to “Immaculate Reception,” which had versions for football, basketball & NASCAR, plus “First Games” and “Dream Teams”.
Toyota "First Games"
We captured content over 7 x 12-to-18 hour shoot days in Los Angeles, CA and Santiago, Chile with an adversely ambitious budget, as well as extremely tight production & post schedules. In essence, we delivered a majority of the deliverables in just under 2 months--from award to on air.
Toyota "Immaculate Reception"
We had a large cast – over 65 principal & secondary principals, plus an additional 200 extras across shoot days. Overall, the project was paired with several challenges, but we delivered great creative regardless.
Toyota "Dream Teams"