THE WAY YOU SKATE. THE WAY YOU DRAW. THE WAY YOU SURF. THE WAY YOU JAM. THE WAY YOU DRESS. THE WAY YOU TRY. THE WAY YOU FAIL. THE WAY YOU MOVE. THE WAY YOU CREATE. THE WAY YOU ARE. THE WAY YOU PUSH THE WAY YOU GROW. THE WAY YOU CHANGE. THE WAY YOU DON’T. THE WAY YOU TAKE IT SOMEWHERE NEW. IS OFF THE WALL. THERE’S NO RIGHT WAY. JUST YOURS.
Like your style on a skateboard, or the marks that you make on paper, no two of us show up in the same way. We all travel a different path on our creative journey because our personal experience and point of view make us unique. This campaign is all about doing your thing, your way, with your own style and the joy that can come from that. A pretty common Gen-Z topic, for sure, but this is a very Vans take on it, brought to life with stories from our Vans Family—the skaters, musicians, and creatives that define our brand.
Creative collaboration with Anomaly and Vans creative teams. Produced 100% by me, overseeing both creative teams on set. Included 3 days in Bangkok with multi-unit production (Love Song, plus video/photo B unit, and TikTok-native content director); as well as an additional 5 days locally for consideration/conversion/DTC assets.
ANTHEM :30 and Ambassador videos (Beatrice, Irene, Felipe & Little Simz): directed by Will Dohrn at LOVE SONG, with the main video edited by Fouad Gaber and ambassador films edited by Helena Teixeira (Cosmo Street/Trim). Color by Simon Bourne at Company 3 UK. VFX by the Mill UK and finishing by TRAFIK. Mix (AJ Murillo & Matt Keith) and sound design (Gus Koven) by Barking Owl. Music is “Blue Train Lines” by Mount Kimbie.
DTC photography by Tom Kleinschmidt. Campaign photography by Beau Roulette.
Ambassador video (Cocona Hiraki) and product/ambassador-focused videos shot by Greg Hunt. TikTok-native content directed by Bia Jurema.